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TVO


Senior designer

Sep. 2014 - Dec. 2019

TVO

  • Led the successful redesign of TVO and TVOKids websites, ensuring alignment with branding guidelines and enhancing user engagement.
  • Developed and optimized digital branding strategies for sub-brands, significantly boosting their online visibility and market presence.
  • Managed visual components of products and campaigns, ensuring alignment with stakeholder needs and improving project outcomes.
  • Proposed and integrated new software and workflows that modernized web design processes, enhancing efficiency and team collaboration.




TVOKIDS WEBSITE REDESIGN

TVOKids website redesign

For the redesign of TVOKids.com, I contributed to creating a vibrant, engaging, and user-friendly platform for children aged 2 to 11. As part of the team, I was deeply involved in research and planning to understand the needs of both the young audience and their caregivers.

My work included crafting intuitive user flows, developing detailed wireframes, and creating interactive prototypes that informed the design process. Leveraging UX/UI best practices, I produced high-fidelity mockups that brought the vision to life.

A significant challenge was transitioning away from Flash technology, which was not only inaccessible but also limited mobile-friendliness. We reimagined the site to be fully mobile-friendly and accessible, ensuring an interactive, fun experience across all devices while staying true to the playful and educational ethos of the TVOKids brand.

Visit live website →





TVO WEBSITE REDESIGN


TVO website redesign

As part of the redesign of TVO, Ontario’s trusted educational media organization, I played a key role in revitalizing their online presence. Collaborating closely with stakeholders, I ensured their business goals and TVO’s mission to serve Ontarians were central to the process.

The existing site was outdated, cluttered, and relied on some deprecated Flash components. I conducted research and planning to address poor information architecture, introduce a clean, responsive layout, and seamlessly integrate TVO’s new branding. My work included creating detailed wireframes and high-fidelity mockups that prioritized accessibility and enhanced user experience.

Throughout the project, I partnered with developers to ensure smooth implementation, transforming the TVO website into a modern, streamlined platform that better serves its audiences across devices.

👁️‍🗨️ Click and slide below to compare before and after.







TVO MATHIFY WEBSITE


TVO Mathify
TVO Mathify

TVO Learn Mathify connects Ontario students in grades 4-12 with certified math teachers for free, real-time tutoring aligned with the Ontario curriculum. Using an interactive whiteboard, voice, and chat tools, it supports math learning for 70,000+ students and 3,700+ teachers annually. Mathify enhances classroom learning, provides after-school support, and builds strong foundations for success in STEM and beyond.

For the TVO Learn Mathify website design, I collaborated closely with TVO’s pedagogical team and key stakeholders throughout the planning and research phase to ensure the platform met the needs of both students and teachers. My role encompassed producing the information architecture, creating comprehensive user flows, and designing wireframes that aligned with user needs and educational goals.

As the art director, I oversaw the visual direction, crafting connected artwork and high-definition mockups to guide the development process. I also worked in tandem with the development team to ensure the final implementation remained true to the vision, delivering a user-centered platform that enhances the online learning experience.

👁️‍🗨️ The website has been updated with refreshed branding, but the core user flows, page templates, and foundational art direction remain consistent with the original design I created.
** Wireframes and mocks available upon request.


Visit live website →





TVO MPOWER WEBSITE


TVO mPower website
TVO mPower

TVO Learn mPower is a completely free platform, offering a distraction-free learning environment with no ads or in-game purchases. Students can access its games online anytime, whether they’re sharpening math skills or simply enjoying a safe and engaging digital experience.

Educators can easily recommend games that align with individual learning needs. Designed to tackle challenging math concepts, TVO Learn mPower helps students build confidence and master essential skills. All content is aligned with the Ontario math curriculum for Kindergarten to Grade 6, making it an excellent resource for in-class lessons or at-home practice.

As the Art Director for the TVO Learn Mathify website, I led the creative vision to develop a user-friendly platform tailored to the needs of students and educators. Collaborating closely with TVO’s pedagogical team, I designed the information architecture, user flows, and wireframes, while delivering high-fidelity mockups to guide development. The result is a seamless integration of functionality and aesthetics, enhancing the online learning experience for all users.

👁️‍🗨️ The website has been updated with refreshed branding, but the core user flows, page templates, and foundational art direction remain consistent with the original design I created.
** Wireframes and mocks available upon request.


Visit live website →





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